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Our Story

With over 30 years of collaboration with top-tier operators, our team possesses a genuine appreciation for the unique complexities and dynamic nature of resort environments.

Hospitality Arts creates high-performance F&B venues by focusing on critical elements including Master Planning, Concept Ideation, Design, Brand Identity, Menu Engineering, and strategically shaping the guest journey and experience.

Contact us, if you need assistance with creative inspiration or concept development; from venue refreshes to total F&B landscape redevelopment, our team of niche experts can support you in crafting profitable and iconic ventures.


Master planning

We generate executable brand-specific strategies for resort clients from across the continent. We support project teams in creating real-world road maps to success. Our abilities and contributions cover the spectrum of undertakings from stand-alone venues to entire hospitality portfolios.

Services in this space include:

  • Brand and Business Analysis
  • Guest Experiential Strategies
  • Concept Ideation and Evolution (Including F&B menu inspiration)
  • Resort Landscape Programming

Concept & Branding

As established Trendsetters and Tastemakers, we work in concert with resort F&B/Marketing teams to develop appealing, savvy, and viable concepts along with compelling but understandable descriptions.

Services in this space include:

  • Concept Modeling
  • Brand Definitions and Storytelling Narratives
  • Guest Journey and Brand Touchpoint Mapping
  • Activation and Launch Tactics

Design and Experience

Our aim with design is to achieve a thoughtful balance of guest intrigue, brand appeal, and operational effectiveness. We generate construction documents, provide project management, and are experts in actualizing distinctive “Wow-factors”.

Services in this space include:

  • Interior and Façade Design
  • Construction Documentation
  • Wayfinding Strategies and Experiential Design
  • Specialty Sourcing

Performance Optimization

Through intelligent data interpretation and insightful examination of your standard practices (And unique everyday challenges), we can share insights and provide recommendations to improve operational frameworks.

  • Business Model and Agility Analysis (Concept abilities and shelf life)
  • Menu Exploration and Profit Engineering
  • Ergonomics and Efficiencies Recommendations
  • Project and Initiative Peer Review Sessions


Case Study

Stratton Mountain Resort / Vermont / Grizzly’s at The Base Lodge

A legendary Stratton experience, proudly referred to by locals as, “The bar at the base, baby!”

The challenge was to perform an extensive refresh, emphasizing the venue’s exuberant attitude while retaining its most endearing quality – its New England ‘farmhouse charm’. Playing on Vermont’s endearing upcountry vibes, we capitalized on the timber framing and vaulted ceilings and made the stunning sightlines a character definer. We expanded the bar capabilities, cast a signature concrete top, and wove in raw and organic materials like corrugated steel paneling and elements of rough-cut oak to underline the venue’s authentic character.

Outcomes included improved use of footprint, doubling seating capacity, and being noted in Architectural Digest as one of, “The Most Beautifully Designed Bars in Vermont.” The resort’s infamous watering-hole has jockeyed to the position of #13 on the ‘Top 30 Après Spots in the U.S.’ by Unofficial Networks; ranked #5, Best Après Ski Bar in ‘The Best of Vermont’ in Vermont Sports Magazine; and proudly owns the #3 spot by Curbed Ski in their ‘Top 25 Best Apres-ski Spots in North America.

Frequently Asked Questions

What Are Your Fee Structures?

We prefer to work with clients to design ‘scope + outcome’ investment structures. Each project is different and each fee format specific to client.

What Is A "Menu" of Services?

We are a dynamic outfit that can provide a potentially one-stop shop of resources. Depending on your needs, we provide an array of options/services/solutions to bring your project to life.

Do We Need The Entire "Package"?

Nope! No two resorts, projects, or client’s needs, are identical. We will tailor a menu of services and solutions to meet your specific needs.

Will You Partner With Our Existing Professionals/Teams?

Absolutely! We work collaboratively with multiple disciplines and client preferred professionals, to achieve project goals.